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Patagonia Store Fixture

Besides having to meet Patagonia’s stringent environmental initiatives, this Capilene Underwear rack had to be U.P.S shippable and easily assembled by sales associates.

The fixture is made of recycled lumber. Its structural pieces are made of reclaimed, “character-select” heart pine, which was collected from floor boards, joists and beams at an old glass manufacturing plant that had been demolished. The four product shelves are medium-density fiberboard (MDF), made from reconstituted industrial-waste sawdust. The header is screen printed directly onto the wood, eliminating the need for any paper in the display.

The display features space for eight cardboard bins - made of recycled and recyclable paper - containing the company’s underwear products. It offers access from either side, so it can be placed as a stand alone kiosk or up against a wall. It also features locking casters so that the unit can be moved and repositioned as needed.

The underwear is rolled and tied with a rubber band with no further packaging needed. The bins have an 800 number on the bottom so store personnel can call for the nearest cardboard recycling center. Since Patagonia products and packaging were emphasizing recycling and the need to save trees, they wanted their displays to project that same message.

Store fixture
Rendering of store fixture
Sketch of store fixture